Do you ever get the feeling that the property reviews on TripAdvisor or similar websites are a little shady? Like they might not be real or biased?
If so, then keep reading because I’m going to share with you the truth about reviews for resorts and what you should consider before you book that trip...
Understanding Travel Review Deceptions Before You Book:
Have you ever had a bad experience and it stayed with you throughout the day, where your mood and personality were altered for the rest of the day? This can be true on vacation too. Travel is unpredictable and when someone starts the trip off with issues, whether they are personally inflicted, such as arguments or the stress from preparing before the trip – or outside influences related to travel delays due to mother nature or mechanical issues.
These incidents can snowball and turn excitement into frustration, which can be hard for some people to separate and move on from. Understanding this nature and that some people feel better if they voice all the nit-picky details that happened after their first disappointment can be reflected in unwarranted reviews.
Most importantly you must remember, you are not them! The reviewer could love something on the opposite spectrum of the experience and quality you prefer on vacation. The clientele a resort tends to attract, may not be the type of people you would normally take advice from or want to share your vacation time with. So, just because so many people love something online, the typical guest that tends to stay at that particular resort, may not have the same appreciation level relating to your tastes, comforts, or definition of luxury and fine dining that you desire. Be sure to read between the lines, and deep dive into the type of resort it truly is!
Unfortunately, this gaming of the system has spilled into property reviews. On Fiverr alone, there are several freelancers who offer to write reviews for your website about your company even if they have never purchased anything from you or stayed at your hotel. Friends, family, and even staff members are also being asked to write glowing recommendations about properties.
This isn’t all that surprising when you consider that an influx of bad reviews can ruin a business, good reviews can lead to more revenue, and anyone can sign up to review a company - even when they’ve never been a customer. And as Forbes explained, “TripAdvisor reviews don't require a verified booking.”
So, how can you tell if the property reviews you’re reading are legit?
Otherwise, unless your family or friends has recently stayed there (and by recently, I mean within the last year - maybe two - as resorts make changes with staff, renovations or sell to new management companies which can greatly alter the experience and may not be what it was); so, if your family/friend have very similar likes and dislikes - these are the only two ways to know for sure if it will be everything you're hoping for and worth the investment.
When you are ready to travel, let's chat! I’ve visited hundreds of properties and will give you the honest facts you’re looking for about whether the property is worth it, or a complete waste of your money.
Schedule your free consultation to learn more about our services and how we can assist you with planning an unforgettable and stress-free vacation!
Stay positive, safe and hopeful!